Applied ML, experimentation, and product discovery.

Ten years turning mixed-source data into quantified opportunity spaces and business cases. Behavioural, telemetry, unstructured, market. The case studies below carry the working artefacts: the eval-gate criteria file, the JTBD graph, the metrics framework.

Applied ML Causal Inference Experimentation LLM + RAG JTBD Discovery Business Cases

Methods

Opportunity discovery

Jobs To Be Done, segmentation, TAM/SAM/SOM sizing, risky-assumption analysis, discovery workshops.

Experimentation

A/B and multivariate testing, primary / supporting / counter-metrics, cohort and retention analytics, qual and quant integration.

Applied ML and causal

XGBoost, time-series forecasting, scenario and portfolio forecasting, stochastic simulation, uncertainty quantification, DiD, synthetic controls, IV.

LLM systems

Retrieval-augmented generation, structured output, deterministic eval gates, golden-set evals, guardrails, human-in-the-loop.