Improving activation in onboarding
Reduced time-to-value by redesigning the first-run experience and validating with A/B tests.
Read more →Product Manager focused on outcomes, not output.
I help teams turn messy problems into simple experiences — combining product strategy, analytics, and execution.
Product Strategy
Experimentation
Data-Informed Decisions
Roadmapping
Stakeholder Alignment
Featured work
Self-serve analytics for clients
Built a scalable reporting layer that cut ad-hoc requests and increased retention.
Read more →Decision support using predictive models
Partnered with DS to ship a model-driven workflow with clear product guardrails.
Read more →What I do
0 → 1 product discovery
Define problem space, validate demand, and craft MVP scope.
1 → n scaling
Systemize workflows, tighten feedback loops, and deliver reliably.
Data & experimentation
Set up metrics, run tests, and connect insights to roadmap decisions.
Consulting
Short, focused engagements to unblock product direction.