Goal: reduce time-to-value and increase activation rate.

Mapped drop-offs, shipped a simplified flow, and ran experiments to validate lifts.

Skills: funnel analysis, experimentation, UX collaboration.

Goal: decrease manual reporting and improve retention.

Designed a reporting layer with clear KPIs and scalable access patterns.

Skills: stakeholder alignment, metrics design, roadmap definition.

Goal: improve decision accuracy without hurting usability.

Partnered with DS to integrate predictions with explainability and safe defaults.

Skills: productizing ML, guardrails, UX, evaluation.